When conducting branding audits, we interview clients to reach a better understanding of their brand’s personality, its distinguishing factors, the company’s goals, and the desired target audience. After running an audit for Carvers Cups, the process revealed that the company had a strong desire to avoid blending in with the crowd. They also wanted to ensure they wouldn’t be known only as a hunting and fishing brand but, instead, as a brand that appealed to a wide variety of “Weekend Warriors.”
